Education-Higher Higher Education and Rankings

Identify key business goals

Education is a business in the sense that it involves customers (students) who receive a satisfactory product, namely an education that is, hopefully, both intellectually enriching yet also marketable in the 'real world.' College rankings in the media have an impact on how a degree is perceived by potential employers.

Thus it is the stated goal of the CA State Los Angeles President that the president will attempt to increase the 2003 CSLA's USNWR performance rating of the third tier to the first tier, over the course of the next ensuing years of the school's existence.

Also, less quantifiable but other attributes that rankings attempt to measure such as overall student satisfaction, and prestige of faculty members must improve
Step 3: Performance gaps

Student selectivity is the key issue -- if the perception of the school as a more intellectually challenging environment is created more selective students will attend the school, with higher SATs and GPAs. Thus, improving the composition of the faculty as well as the student body must be addressed as a unit.

Step 4: Analyze gaps to determine causes

Desirable students often use the institution in question…